Wrangler are back with their SS20 collection, and it certainly ain’t their first rodeo. The US brand has been doubling up on denim for almost seventy five years now, fulfilling all our cowboy and cowgirl dreams with their ranch-ready garms.
Like loads of other established brands at the moment (Levis, DKNY), Wrangler have been digging up their archives for retro looks made new. While its western-wear approach goes back to the 40s or 50s, this time it’s lassoed its tape-measure firmly round the 90s.
So what have they got for you, partner? Denim, obviously, is mined throughout the collection, lightweight but authentic, mixing dark washes with nineties lighter hues.
They’ve introduced a new Texas Slim fit, too for men: which sounds like a pack of 60s ciggies but is actually a straight-cut, straight-out-of-the-nineties silhouette for their jeans. For women, Mom jeans and chinos rule the roost, meaning maximum comfort and style. Rad.
Colour block colourways are added throughout their denim pieces too, playing on the contrast patterns that gets every western shirt aficionado gassed. It’s also all over their jackets and fleeces, giving a sporty, proto-rave vibe to the looks.
Graphics are all over the shop, too. From its iconic rainbow motif to souvenir style ‘tourist shirts’, it’s taking a trip to the beach via a variety of vintage sales. They’ve brought back a ‘Jeanies’ logo for womenswear, too, which is cute and kitsch and retro and tactile and basically we want it tattooed on ourselves now.
The checkmate? Their check shirts, splattering their more serious shades with surfer tones. Dark reds and blues are infused with light yellows, greens and reds, like a Twister lolly twisted into clobber.
All in all, it’s a dream wardrobe for denim stans and 90s fans, a road trip across the West Coast in a banged-up Cadillac, reading Kerouac.
It taps into the western-wear trend perfectly, too (and country rap); though of course, that’s what Wrangler have always been doing.
Giddy up, fanboys.
Watch the first episode of our behind-the-scenes
For our latest print volume, we look at everything happening in the future. Includes sustainability in fashion, new food trends and buzzy music artists for 2020. You’ll find exclusive shoots and interviews with A Boogie wit da Hoodie, AJR, Alessia Cara, ALMA, Bishop Briggs, Conan Gray, Grace VanderWaal, Nimic Revenue, Saint Bodhi, Willie Jones and more.
Toronto’s first Biennial of Art demonstrated a tight, passionate focus with a subject reflective of the city’s past.
The new collab capsule is all about crossing borders and hitting up the outdoors.
The London footwear company has kicked off spring with their latest collection, and it’s sweet-as.
Rising trio New Hope Club have joined forces with super-producer and DJ, R3HAB for their fan favourite single’ Let Me Down Slow’.
Chelsea Cutler compelled Megan Armstrong to write this feature, though neither of them knew it at the time.
Having gained attention for their debut EP ‘Good Manners, Bad Taste’ and the release of new track ‘All The Time’, rising producer duo Yes Please are set for big things in 2020.
The world’s coolest DJ has joined forces with the Indonesian lifestyle brand for a second time, bringing the beach party vibes.
The iconic US brand are back on the ‘90s horse with Mom jeans and postcard prints.
From recyclable wrapping paper to vegan roasts, we’ve got every nook, cranny and nibble of the festive season sorted.
Establishing himself as one of UK’s biggest grime names with music that he describes as “energetic, deep yet funny” Lewisham-based MC Yizzy has proven 2019 to be his stand-out year.
From hugging scarfs to snow-ready socks, snug gloves to toasty hats, we’re filling your stockings with the best winter add-ons.
The Bad Motherfucker collection smashes streetwear to a pulp, and does film tie-ins to a tee.
NAST used his love of nature to re-imagine the 85-year-old badminton shoe into a highly sought after, utilitarian styled Converse silhouette.
A sustainable beauty-led fashion story highlighting the joy of using eco-friendly biodegradable glitter.
Northwest-London rapper Natty uses his music to express pain as well as unravel the process of healing, and he does it while staying true to himself.
Hitting the streets via Urban Outfitters, the DKNY ‘Tech’ collection is a return to its 90s New York heyday.
This is a deep dive into Lauv’s mind, music, and memories. This is Lauv by tmrw. Our bespoke print issue with Lauv is available for worldwide delivery. Read More
Activists will camp out on bridges, stage ‘die-ins’ on the streets, and many will get arrested all over the country. But what’s the goal here? And is anything different from the mass demonstrations in April?
October in Britain arrives like an old friend. In the winds that blow and the leaves that fall to the ground, there is consistency, an assurance that things in the natural world at least are proceeding as planned.
Here to disrupt that comfort this month is Extinction Rebellion, the environmental activist group who have declared two weeks of civil unrest to spur governments worldwide to get serious about the climate crisis. In spring, the group’s occupation of central London lead to 1130 arrests, and they’re hoping to widen participation this time around. Their goal is zero carbon emissions in the UK by 2025, cutting the Conservatives’ current target in half. The best available science backs xr’s urgency on the issue; according to last year’s report from the Intergovernmental Panel for Climate Change (IPCC), drastic changes are needed to keep the Earth from warming another 1.5 degrees Celsius to avoid catastrophic effects.
None of this knowledge is new. In May, UK MPs declared a climate emergency, yet at the Conservative party conference last week environment secretary Theresa Villiers instead favoured detailing the government’s plan for improving animal welfare. For environmentalists, the ruling body’s reaction, or lack thereof, has been infuriating. In her speech to MPs in April, teenage activist Greta Thunberg called the government’s response to climate change ‘beyond absurd’.
After a decade’s long battle, it seems a tipping point has finally been reached in the fight to win hearts and minds in the fight against climate change. But while public opinion is now vastly in favour of tackling the emergency, the widespread feeling towards XR is ambiguous. Boris Johnson calls them “uncooperative crusties”; not even two days later, his dad sings their praises at a Trafalgar Square rally. This proximity to the face of the current government might tout the group’s growing influence, but it does nothing to quell uneasiness about how radical their movement truly is. At best, the group is straddling the line between disrupting and abetting the status quo that it claims to oppose. The sympathetic figures of institutional power offer the same platitudes to the School Strike for Climate movement: ‘don’t give up’, ‘keep going’, ‘you’re an inspiration’. But XR should not be content with being an inspiration if it is not paired with action. Stanley Johnson says there is not “a single dissenting voice in [his] family” on this issue. But if that’s the case, why does this seem to be an emergency in name only to the government? And why should Extinction Rebellion give this man a platform to laud his children’s environmental credentials when they would rather squabble about Brexit?
The group’s relation to the police has also given many cause for concern. Pictures of activists being arrested, grinning, in April were followed by questions of whether the group was taking into account that for some minority groups, being arrested was not part of a protest to be worn as a badge of honour and instead a disproportionate risk rooted in institutional racism. After having listened to the criticism, for the coming weeks organisers have come up with ways to minimise the risk of arrest for those who may face harsher treatment, designed to keep all activists safe. XR would do well to amplify this alongside #EverybodyNow, their call to action for those on social media. Since the climate crisis will affect all of us, it is the job of those who benefit from injustices in society to use their privilege not to further their own standing amongst the establishment, but to make sure no one forgets that the fight to change the systems that are wreaking ecological havoc are the same ones that further exploitation and oppression, both foreign and domestic.