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Step aside, Cartier; Frank’s in town with the hottest new jewellery store in the world.

It’s hard being a Frank Ocean fan, because although we’re blessed with two of the greatest albums to have ever been recorded, we pretty much never hear from him or get to see him live. This week, though, we’ve been blessed with two new mega updates. First, there was the announcement that he’s headlining Coachella in – yeah, OK, fine – 2023. Second? He’s just opened the doors to Homer, a new luxury label and concept in the boujee Bowery neighbourhood.

Billed as an all-American jewellery brand, Homer is built on a collection of luxe rings, necklaces, bracelets and earrings forged from recycled silver, 18 karat gold and lab-grown diamonds. It’s inspired by his childhood experience of luxury from a distance, telling The Financial Times: “My mother was into jewellery, but in a low-key Princess Diana kind of way. My godfather was into guns, but he was also into cars, and he bought luxury-lifestyle magazines, which I became obsessed with. They became a form of play for me as a child.”

The store’s designed in collaboration with New York architecture collective ANY, mirroring the brand’s packaging, which uses aluminium and urethane. It’s hard to discern too much about the range since you have to book an appointment yourself (we’ll be first in line next time we’re in NYC, no doubt), but a first look makes us feel like Frank’s taken the decadent jewellery and printed scarves of Hermès and given it a contemporary, poppy twist. We’ll take the lot.

Frank Ocean’s Homer store is now open at 70-74 Bowery, appointment only. 

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