A combination of post-high school boredom and risk-taking is exactly what led Victoria Taylor, aka Skatemoss, to take up skateboarding. A teen grounded in Salt Lake City, Utah, Taylor dreamt of a bigger scene — Los Angeles. Biding her time for fashion college in the Southland, the American decided to pick up the sport. “I love the fact that I was learning something new that was so foreign to me. I got obsessed with skateboarding really quick,” Taylor recalls over Zoom.
Now settled in LA, her beginnings as a rookie skater are long gone. With a social media profile boasting over 400k followers, the model has carved out a name for herself online. From documenting her skate progress on Instagram and TikTok, the 24-year-old has become recognisable for her dynamic skate-meets-urban style. While her days pushing against the male status quo in skateparks are not quite over, the model has taken to using her platform to share the joy of skate culture and fashion. So, whether that’s posting wipeouts on TikTok, inspiring other skaters, or photodumping sick tricks, Taylor is reshaping the skate scene with kindness and community.
I was fresh out of high school. I love Kate Moss and she was kind of my inspiration with skateboarding. I really love her. My Instagram name handle was Victoria Taylor at the time and I was so hesitant about changing it. We were coming up with a few names meshing well-known designer brand names to do with skateboarding, but it didn’t take long to come up with.
Before I moved here to LA, I didn’t really have the no rules thing down. After a year in skateboarding, I started to understand the industry and came to realise it was very male-dominated. There were hardly any female skaters and it was rare at the time to see people like me skating around. It was an image you didn’t see in skateboarding. When I moved here, I had eyes on me and people having opinions on me. I was a beginner at the time and people had made up in their mind that I was there to take their spot and trophies, so that’s how I came up with the no rules idea. A lot of pro skaters said skateboarding is for everyone and there’s no judgement, but when I came along that didn’t apply to me or my girls. I got a lot of hate when I moved to LA. I stopped going to skate parks because of that attitude that was following me around.
It’s all a game and you’re only playing against yourself and I constantly remind myself that. It’s really hard not to let people’s opinions get to you. I have to remind myself not to care about them otherwise I’m not going to be able to achieve the goal that I’ve wanted since I was a little kid. I’ve learned to love fear, especially when it comes to launching a brand and putting myself out there. I would rather regret embarrassing myself with opportunities rather than not knowing what it’s like. So I’m learning to overcome my own thoughts and how people question my progress or compare me to other skaters.
All skateboarding is an art. Before I skateboarded I would be in downtown Salt Lake and visit buildings and different landscapes. When I’m skateboarding, I try finding spots that have been made by landscapers. All these people have gone out there and made these crazy designs. It’s almost like a collaboration of different types of work and it’s definitely an art. It’s an art and it’s someone’s expression of how they feel, and that’s exactly what skateboarding is. That’s why you don’t see a lot of people dressed the same or skating the same. We all have our own individual styles and way we skate. It’s all different and that’s because it’s individual style and the way to express yourself on a board.
It has been a dream of mine ever since I was little. I’ve tried before and it was really hard to do it on my own. I would talk to all these other people and it was so expensive and n I would say that was a failure. But then I went through personal growth and I started to get more accepting of things and dropped my ego and realised I can’t do everything on my own and I need help from my team. I was going to do a shirt at first and I had them made, but we went for a beanie because I’m known for wearing red beanies. Even though it wasn’t really what I wanted to do at first with my brand, it made 100% sense and I would never take it back. I’m so grateful that it happened and I’ve learned so much from it. I didn’t think that I was going to launch it this way or with this name and the outcome has been amazing.