Get eyes on the new AG campaign for SS18

HQ /
Feb 19, 2018 / Style

What do we want? Premium denim brands! When do we want them? Now would be great, thanks!

Thus, enter AG. During a time when the identity and direction of the label is taking new shape, its foundational identity remains: AG continues offer premium denim, with a vertically integrated manufacturing process that values product quality above all else. Which is good!

Don’t believe us? Take a look at their new drop for SS18, Styled by Emma Wyman alongside Nell Kalonji and shot by Hart+Leshkina. Utilising elements of the brand’s factory in South Gate, California, the campaign celebrates AG’s DNA, entangling day-to-day realism with the spirit and individuality of a surreal, transient aesthetic.

Take a look at some images below – and shop AG here.

Get eyes on the new AG campaign for SS18

Get eyes on the new AG campaign for SS18

Get eyes on the new AG campaign for SS18

Get eyes on the new AG campaign for SS18

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Words by HQ

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