What do we want? Premium denim brands! When do we want them? Now would be great, thanks!
Thus, enter AG. During a time when the identity and direction of the label is taking new shape, its foundational identity remains: AG continues offer premium denim, with a vertically integrated manufacturing process that values product quality above all else. Which is good!
Don’t believe us? Take a look at their new drop for SS18, Styled by Emma Wyman alongside Nell Kalonji and shot by Hart+Leshkina. Utilising elements of the brand’s factory in South Gate, California, the campaign celebrates AG’s DNA, entangling day-to-day realism with the spirit and individuality of a surreal, transient aesthetic.
Take a look at some images below – and shop AG here.
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Words by HQ