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Alexa Chung is the new face of AG’s Fall ’16 campaign

After a successful two season collaboration, model and muse Alexa is “thrilled to be asked back to model the AG Fall’16 campaign. I guess they missed me as much as I missed them.” 

“After an incredibly successful collaboration we are very excited to be working with Alexa again.  At the risk of sounding cliché, in the fashion industry there’s really no one quite like her. Trying to define what makes her so unique is close to impossible, but that’s ultimately her appeal, and why we’re thrilled to be continuing our partnership.  There’s this unique quality with Alexa where she balances being both relatable and accessible, while still creating a strong sense of aspiration.’’ – Johnathan Crocker, AG’s VP of Global Communications

The campaign was shot at the Wythe Hotel in Brooklyn, New York and the new collection will be available in July at Harrods and Selfridges.


Words by Joe Brine

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