Just when we started to think that it was safe to look at fashion month through the rear mirror, Burberry decided to take it up a notch.
The quintessentially British brand has decided to tap into the hype machine, announcing today, that it will be launching new products on the 17th of every month. The monthly releases – called B Series – will range in scale and availability and you can cop the limited garments exclusively through Burberry’s Instagram and WeChat accounts, and their LINE and Kakao platforms.
A limited-edition of a unisex white T-shirt and jersey sweatshirt featuring Burberry’s new TB monogram will be available tomorrow, 17 October, at 12:00 PM (UK time) for 24 hours.
Words by Catarina Ramalho