Amsterdam streetwear and lifestyle label, Daily Paper, has finally made it across the channel.
The clothing brand launched in 2010, by Jefferson Osei, Abderrahmane Trabsini, Hussein Suleiman, a group of three fashion designers turned business partners. The brand’s designs merge their founder’s distinctively strong African roots with streetwear, often incorporating an eclectic range of materials, vivid colours and eccentric silhouettes.
The East London pop-up shop will be open seven days a week showcasing the brand’s original designs, including this seasons Winter collection “Unite” a limited edition outerwear piece with Alpha Industries, and the official release of its collaboration with WhatWeWear.
The pop-up store will remain at 170 Shoreditch High street until October 14th.
Here are some photos of the opening last Friday. Photography by Charlie Edwards.
Words by Catarina Ramalho