Set your alarms four months in advance if you want to have even a slight chance at nabbing pieces from h&m’s latest designer collaboration.
The brand revealed they will be releasing a collection designed by Erdem on November 2nd this year – and this time, guys get a treat too, as Erdem explores and furthers his own skills by releasing a men’s range as well as the women’s collection.
H&m’s designer collabs are eagerly anticipated season after season, there was the collection with roberto calvalli in 2007, comme des garçons in 2008, versace in 2011/2012, and balmain in 2015. The list goes on, and with its consistent fabulousness, Erdem is a perfect fit.
The collection will reflect and reinterpret design themes from Erdem’s past collections, including exploration of print, textile and delicate craftsmanship that has made him one of fashion’s most romantic designers.
Erdem told h&m: “I love narratives. Whenever I start a collection, I try to understand who the character is that season, what she thinks, who she is.
“I’ve always been fascinated by things that explore femininity, whether it’s lace or flowers or the aesthetics of beauty” – traits which are already coming through for this upcoming collection.
Ann-Sofie Johansson, H&M’s Creative Advisor, added: “He has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever”.
Not only do we have the collection to anticipate, but Baz Luhrmann is also bringing the pieces to life via an exclusive film, with Erdem naming him as, “one of the most important storytellers of our time”. The teaser clip echoes Romeo and Juliet, perhaps of two lovers meeting in a forbidden garden to share their forbidden love. It seems cheeky and romantic, because what’s more cheeky and romantic than frolicking through grand gardens and flower beds for a secret meeting? Nothing.
Luhrmann announced he was excited to reveal the story of the collection, explaining that, for him ,“fashion is always about more than just clothing, it is a form of expression – a standalone art form”.
We’re excited to see it, but I guess we’ll have to make do with this teaser clip for now.
Words by Eliza Frost