The Hundreds has partnered up with emerging Dubai streetwear brand, amongst few, for the The Hundreds x amongst few collection.
amongst few is filling gaps in the streetwear industry, especially in the Middle East. Founded in 2013, and inspired by the traditional Emirati philosophy of simplicity and function, the Dubai-based brand aims to fold in local culture with premium streetwear sensibilities. Their quality garments take inspiration from Western silhouettes and styles while still maintaining an air of authenticity reflecting the region.
Consisting of eight styles, the The Hundreds x amongst few collection features a coach’s jacket, pullover hoodie, dad hat, long sleeve shirt, and several tees, with The Hundreds and amongst few inscribed in both English and Arabic alongside a mergence of both brands’ signature designs as a nod to their respective backgrounds. Photographed and styled by burgeoning film photographer Cheb Moha, The Hundreds x amongst few lookbook finds itself shot in the rural settings of Dubai, including the unmistakable back streets of traditional neighborhood, Satwa, long established Deira fish market, and the Arabian desert—complementing the tones and designs with cultural relevance to the various sides of the city.
The collection drops at The Hundreds’ flagships, in The Hundreds Online Shop and in the United Arab Emirates at Sole DXB, the region’s premier footwear, fashion, and lifestyle fair this upcoming Friday, November 18th and Saturday, November 19th.
Words by Joe Brine