Creatively-focused Auckland brand, I Love Ugly, have dropped their April/May collection for the laid-back, creative man of today.
The new range is spread over two capsule releases that includes hoodies, t-shirts, smart jackets and trousers for the “aspiring and motivated modern man”.
The spring menswear collection consists of a mix between staple items and introductory garments aimed at creatives, including a limited edition dark floral print that pays homage to vintage I Love Ugly from 2011. The print comes in their Frankie Short, Rocco Jacket and Zespy Pant pieces.
As well as the new collection, the Edo, Kobe and Mid-Rise Zespy Pants have been adapted, tweaked and restocked.
I Love Ugly’s website reads: “Each product represents a part of a lifestyle based around a movement and a culture for people that aspire to live and create far beyond the conventional with creative experimentation.” After launching in 2008, the brand has kept their focus of being an illustration and design collective at the forefront of their collections.
The Kiwi brand’s newest pieces are available to buy here and in store or online from their UK stockists: Ejder-for-life, Minerva Streetwear, Twisted Time and Watch Elements.
Words by Eliza Frost