Rat Boy – a.k.a Jordan Cardy has been building an almighty fan base with his energetic ska-pop releases for quite some time. Speaking of time, his been working his arse off for the last year or so on his debut album.
With his new single ‘Laidback’ and his stand out releases ‘Sign On’ and ‘Get Over It’ the anticipation has been slowly brewing in a mountain that’s ready to erupt. But finally the wait is over.
Two days before the release of his debut album, Scum, Rat Boy invited a bunch of his biggest fans down to the House Of Vans venue for a rather splendid celebration.
It’s Wednesday evening and the weather in central London is pretty morbid to say the least; a months worth of rainfall batters London’s cobbled streets. Crowds of excitable youngsters huddle under a sea of umbrellas as they excitedly wait to enter the venue.
The shutter rises and like a stampede of wild buffalo, the crowds enter.
A documentary following Rat Boy’s every day shenanigans plays out in the House Of Vans cinema. Scum roars from the in-house sound system. A swarm of fans queue as they wait in anticipation to receive a free t-shirt with the stand out ‘Scum’ lettering printed on its front. Personal extracts from Rat Boy’s sketchbook mount the walls.
It’s fair to say, there’s a lot going on.
Rat Boy mingles with each fan as he engages in a moment of selfie taking. It’s pretty endearing to watch as each fan grins from cheek to cheek.
Having occupied the venue’s entire multiplex as well as its renowned skate ramps there has been no album launch party quite like this.
Rat Boy’s album, Scum, is out now on Parlophone Records.
Words by Lewis Smart