jordan cardy, aka ratboy, is becoming quite the renaissance man

Niall Flynn /
Jul 27, 2016 / Music

Under the moniker of Rat Boy, Cardy has firmly cemented his status as one of Britain’s most exciting young acts, earning vocal acclaim from all corners of the music industry; Zane Lowe’s a big fan, as is Tyler, The Creator – as are we.

However, in a quest set for world domination, the Essex-born artist seems eager to extend his creative verve into brand new territories. He’s designed two separate clothing lines (SCUM and SKATING KILLS), produced all of the artwork for his new singles, all whilst creating a wild, fictional universe for which his music is the soundscape. Someone’s been a busy Rat.

We’re given a glimpse of this world in the brand new video for Get Over It, a visual which Cardy directed, edited and produced. He even found time to design a few of the props, as well as hand-drawing a storyboard that’ll come with the EP.

In an industry where creative autonomy is an anachronistic concept for the modern artist, Rat Boy is a refreshing anomaly. He’s the custodian of, quite literally, his very own world, and relishes the artistic jurisdiction. His voice dominates every branch of his work, be it music, filmic or decorative, exploring each estuary with equal zeal.

The video itself is a blast. Think the B-Movie thrill of Tony Scott and early Tarantino, if they had both grown up in Chelmsford. Whilst Get Over It sees Cardy and his cast of colourful hedonists travel the globe (deserts, diners, driveways), there’s an inescapably British brand of cheekiness throughout. A homage it may be, but let it be known, this is Rat Boy’s homage, and his alone.

It’s white-knuckle, razor-sharp and, to be frank, completely fucking bonkers – which makes it the perfect cinematic accomplice to Rat Boy’s distinctive sound. Here we have a young, able artist who relishes doing it himself.

He is exciting. He is talented. He is ours. Let us not take him for granted.

Words by Niall Flynn

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