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A discussion with the founder of Parisian label Kitsuné, Gildas Loaëc

Parisian label Kitsuné was founded back in 2002 – a hybrid vision from Gildas Loaëc (previously the Art Director for Daft Punk), who wanted to form a company that combined both his beloved music and fashion.

Fourteen years on, and Loaëc’s visualisation is in full motion, with Kitsuné playing host to a plethora of exciting new musical talent, boasting clothing stores in Paris, New York, Tokyo and Hong Kong, whilst even finding time for night clubs and coffee shops under the Maison Kitsuné brand, too.

Their latest venture is the Kitsuné Hot Stream – a weekly service offering fresh musical discoveries paired with the highlighted works of a visual artist. Featuring guest artists such as Moonassi, Oscar Gronner and Jean Jullien, the Hot Stream is accommodating illustration, painting, graphic design and photography alongside exciting new music – all of which you can check out on Youtube, Apple Music, Spotify, Deezer, as well as at the Café Kitsuné in Paris.

With Maison Kitsuné we are not questioning ourselves too much, we are pretty much doing what we love’ claims Loaëc, when quizzed about his opinion on the permeability of the boundaries of different creative ventures, and why more people, like Kitsuné, aren’t merging them.

Music has always been at the heart of our lives which is why we launched a record label. We love fashion of course, so here comes the Maison Kitsuné fashion line. We also relate to the coffee culture and love meeting and welcoming new people so we thought developing Café Kitsuné could fit nicely in the brand’s universe’.

With Kitsuné, it’s evident that there’s no pretentiousness to what is trying to do. He’s simply putting all of his favourite things under one umbrella, and revelling in the success of doing so.

Music has been in my life for as long as I can remember. From my generation I love The Strokes, Daft Punk, Phoenix… and newer acts too like Diplo or Tkay Maidza’ he claims, before banging the drum of Parcels, the label’s newest darlings, of whom he refers to as: ‘incredible kids – who have the best groove’.

Immersed in Parisian bohemia, both Loaëc and Kitsuné are given the ideal platform to express themselves – and they’re doing just that. Hungering for any form of artistic expression, the Hot Stream is a recurrent hub of creativity, avidly showcasing the latest, greatest musical-artistic talent.

It’s a brilliant resource, and the brainchild of a fantastic movement. Check out a taste of the musical side below, handpicked by Gildas himself. He knows what he’s talking about.

Gildas Loaëc Playlist:

“Parcels are Kitsuné’s new signed band, the funkiest guys you’ve ever heard, remixed by Roisto, a Finnish disco guru with impeccable groove.”

“One of our strongest tracks on the channel from L.A. singer/songwriter Bishop, an instant classic thanks to its catchy trip-hop hook.”

“A blissed-out spacey beat blossoming into an addicting groove from up and coming London duet Tender.”

“A mini-hit courtesy of Brazilian singer discovered by 2 Many DJ’s label, everyone is addicted at the office.”

“A young French rapper we first plugged into the Hot Stream before releasing his EP, ‘Known as Sookah’, at the beginning of the month. A great vibe, very different from the current French hip-hop scene.”


Words by Niall Flynn

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