A shameless pop slice from young upstart.
Lauv, the 22-year-old from San Francisco and alumni from NYU, crafts unabashed electro pop in the vein of Lany and The Chainsmokers.
Despite the similarities, surprisingly Lauv seems to be sculpting his own bespoke brand of nu-pop, and latest release ‘I Like Me Better’ is the perfect example. Adhering to the classic stylistic qualities of what pop music should be but doing something new with it, and something exciting – compliment to his falsetto.
Recently signed to Prescription Songs via Kobalt and with a US tour coming up, Lauv is doing all the right things to become an egotistical pop lord. But you can’t help but love it.
Words by Aaron Powell