Levi’s are heading back in time for their SS17, drawing inspiration from the summer of ‘67 with a collection of nostalgic, counter-cultural pieces that capture the non-conformist tide of the time.
Pulled from the Levi’s archive – which houses over 20,000 of the brand’s unique pieces and artefacts from the past 140 years – the Levi’s Vintage team have crafted a selection of looks that are both nostalgic and forward thinking; it’s the summer of love, reimagined within the contemporary – and the attitude’s just as potent.
From the year that played host to debut albums from Pink Floyd, The Doors, Jimi Hendrix, and The Velvet Underground, nobody needs an excuse to want to relive it. Levi’s 2017 campaign is as welcome as it is radical.
Free love, and all that.
Get Volume #17 here.
Words by Niall Flynn