Cameroonian photographer Martyn Ewoma enlists breakdancing prodigy Karam Singh fresh off the back of killing competitions in L.A to shoot an editorial for Asics streetwear influenced “Tiger” range.
“The Asics tiger range is a cornerstone of streetwear to me and I’m a big fan of the fact you can see the running shoe heritage in the designs. I’m really into seeing the product of different cultures coinciding. That’s why I wanted to use breakdancing to showcase the trainers. As an art form breakdancing is very much the product of early 90’s hip-hop culture which in turn influenced streetwear heavily, so it all complements each other well”.
More info: www.martyn-ewoma.com
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Words by HQ