So, here’s a good thing.
Last week, New Balance teamed up with British photographer, filmmaker and subcultural mover Ewen Spencer for an original photography exhibition celebrating the seminal 574 silhouette.
Featuring original shots of the likes of Jesse James Solomon, Conducta and Flohio – all pictured in the 574 in its original grey colourway – the show, which featured as part of the brand’s ‘Grey Day’ event in Shoreditch on March 15, operates as an ode to New Balance’s enduring legacy in UK style.
Speaking on the collaboration, Spencer said: “I was asked to choose three artists at the forefront of new British music. The people I approached are all developing new sounds and styles, pushing the boundaries to a new audience. British youth have a knack for being at the forefront of sartorial and musical suss. Genres develop, take a side step and ‘re make re model’.
“The New Balance 574 is a shoe of significance for sneaker fans and still has so much relevance in modern culture. Working with New Balance to create this exhibition that gives a nod to its iconic status is a project I am very pleased to have been asked to be a part of.”
Get eyes on some exclusive images of the images below – and shop New Balance here.
// Photography © Ewen Spencer//
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Words by HQ