We’ve all been there.
The sun is shining, you’re out with the boys, and you feel like having yourself a little breakdance. With everyone thrilled at the prospect, your best runs home to get his boombox while the rest of you begin to stretch out. But, as everyone is getting into their own, individual grooves, you realise that you’re the only one that didn’t come prepared. While your pals are kitted up in basketball shorts and joggers, you – you stupid fucking mug – decided to wear jeans. No strenuous movement for you, son. Not in denim.
Until now, that is – and you have PAIGE to thank for it. The LA-based label have shared the new transcend collection, which incorporates revolutionary new performance fibre technology to create a pair of jeans that blends fashion and technology in optimising comfort.
“I’ve watched our brand become a true industry leader and one of the things that I’m most excited about is our fabric innovation,” says Paige Adams-Geller, co-founder of the brand. “Transcend has really taken us to a new level and successfully proven that we can merge technology and fashio to create a real jean that is unparalleled in comfort, fit and innovation.”
Jon Geller, Men’s Sales Director, notes: “The modern guy is on the move 24/7 and men aren’t willing to compromise comfort for fashion. What makes Transcend so special is that it truly is the most comfortable jean on the market. It will not bag out, it will not lose shape and we’re able to fit a whole range of washes included, blacks, greys and a whole range of blues.”
But, more importantly, breakdancing!!! With the boys!!! Take a look at some images below.
Words by Niall Flynn