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premiere: alibis are on snarling form with ‘cruel world’

London-based Alibis have been knocking around on people’s music radars for a little while now. Hailing from south of the river, the duo have made a name for themselves with a selection of sharp, snappy modern rock songs, encompassing post-punk and 90s britpop in their sonic makeup. Now, they’re back again on snarling form with Cruel World. It’s their best work to date.

Produced by The Coral’s Bill Ryder-Jones, the track begins slowly before developing into a full-throttle, in-yer-face British rock and roll song. It’s nostalgic in both the themes it explores and the sounds it utilises in which to share them. “‘Cruel World is one of the most immediate songs I’ve heard in a long time,” says Ryder-Jones on the track. His prints are all over the final cut, which has you pining for the good old days of balls-out guitar music.

With the help of the Coral man, the former roofers are primed and ready to take one giant leap into the mainstream consciousness. On this evidence, Alibis are a music force to be reckoned with; Cruel World is a loud, lairy trip back in time that points to an exciting future.

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Words by Niall Flynn

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