The Assist are an indie four-piece hailing from Walsall. Following a string of summer festival appearances and a support slot with Rat Boy, they’re back with a brand new single, Tell Her How You Feel. It’s a melodic exercise in upbeat indie-rock, which sees the band take aim at the digital displacement of face-to-face conversation. They have a lot of fun doing it, too.
“We wrote the song in hope that people would listen and become a little less closed with regards to how they feel about someone/something. It’s too easy these days to let social media get a hold of our perception of what is and what is not expected of us,” claims frontman Mikey Stanton.
“No one should be judged for how they feel , nor should they spend countless days hiding their emotions because of the picture of expectancy that social media has painted. How is it that these days a like on someone’s profile picture can indicate an attraction? Just tell them in person! A love story was never wrote via text or e-mail.”
It’s a weighty topic for a young band, but rather than a daunting contemplation, Tell Her How You Feel lays out its argument with a playful wink. “Our music is very raw and upbeat with a strange array of influences,” says Ryan, guitarist and brother of Mikey. “If our music makes us dance its certainly capable of making you dance too.”
And that it does. The track’s a rhythmic blast of spirited song-writing, showcasing The Assist’s credentials as a group of lads with plenty in their locker. They play a hometown gig in Walsall on 26th November – if Tell Her How You Feel is anything to go by, their next one will need a bigger venue.
order volume #16 now.
tmrw club is open for 2017. Click here.
Words by Niall Flynn