Global Sports Brand PUMA continues to deliver the goods in the next installment of the Clyde comeback series – the PUMA Clyde B&C. This 3-colour pack draws inspiration from the original sneakers released in 2006 named after the infamous hoodlum couple whose lives were romanticized in a 1967 Hollywood film. Fittingly, it pays homage to Walt Frazier’s notoriety on the court for hustlin’ and bustlin’ his opponents.
Many sports and sneaker fanatics know that the basketball legend earned his nickname from wearing wide-brimmed Borsalino hats similar to the male protagonist in the movie, Clyde Burrows. Walt Frazier would often say that on the court he used to steal the ball like Clyde robbing the banks.
PUMA updated the upper of the redux pack with rich soft Suede leather and extended the colour range to include Steel Grey and Winetasting together with the original Black-White colourway. The sneakers are stamped with the PUMA archive logo on the tongue and Clyde scribbled on the sides in silver.
Walt Frazier was the first basketball player to have a sneaker named after him. Originally created in 1973 – in an era when sports stars began to impressively impact on popular culture, influencing everything from film, fashion and even language, the PUMA Clyde quickly became the sports sneaker of the 70s. It has maintained a strong presence in pop culture in the decades to come, being adopted as sneaker of choice by the hip hop stars, skateboarders, B-boys and musicians leading the punk movement of the 90s. Its many important cultural links ensure it’s a crucial shoe for the sneaker collector of today. Clyde himself describes the shoe as ‘a timeless design’ enabling it to remain a cult sneaker and return to the streets after five years.
The PUMA Clyde B&C pack drops on 1st October and will be available from END Clothing, Hanon & Size?
Words by Joe Brine