Relive The Ice Cream Wars With Edwin and Oi Polloi’s Joint Collection

Niall Flynn /
May 25, 2017 / Style

What is a Great British summer?

A Great British summer is hayfever, sunburn, tinnies on the field and being chased by a farmer, It is thunderstorms, fish and chips and water balloons. It is Skegness, or somewhere similarly terrible. It is a BBQ, overseen by your shirtless, middle-aged dad, tipsy and domineering. It is subsequent food poisoning, and four long, shitty days in bed. It is your still-shirtless father, swearing that the chicken wasn’t pink when he served it.

The idea of the British summer conjures a whole wealth of memories, none of which are more potent than that  everlasting image of witnessing your first ice cream war. See, the ice cream business is a cut-throat game; it takes a certain kind of person to make it to the top. If you spot another van on your turf – your turf – you’ve got to do something about it. You’ve got to get them out of there. Words are said, tires are screeched, ice creams are spilled.

But it’s a part of who we are – and Manchester clothing giants Oi Polloi and EDWIN recognise that. In a collaborative effort, the two have shared a collaborative collection, inspire by those great, housing estate battles. With a range of jackets, chinos and classic dad hats available in ‘strawberry’, ‘vanilla’ or ‘mint’, it’s a street-smart ode to one of our country’s most thrilling, sun-soaked narratives.

Take a look at some of the items below.

Relive The Ice Cream Wars With Edwin and Oi Polloi's Joint Collection Relive The Ice Cream Wars With Edwin and Oi Polloi's Joint Collection
Relive The Ice Cream Wars With Edwin and Oi Polloi's Joint Collection Relive The Ice Cream Wars With Edwin and Oi Polloi's Joint Collection

Words by Niall Flynn

Find Your
Closest Store

Use our store finder to locate your closest tmrw stockist.

Subscribe To Access Print Only Features

UK £64.95 / Europe £79.99 / ROW £89.99

Get our annual subscription now to access all printed only features.