ScHoolBoy Q made a name for himself due to his abrasive flow, impeccable ear and his inimitable way of speaking about the realness that surrounds him.
If you never heard any of his work and wanna get a taste of it, I suggest you tune in to ‘Hoover Street’, from his third studio album, ‘Oxymoron’. Over the course of 6 minutes, Q takes you into his way-back machine, getting deep into the times when “every last one of us had a pistol in the room”; his chronicles about joining the ominous 52 Hoover Crips gang, aged 12. Unsurprisingly, this album landed him two GRAMMY nominations, and platinum certification for three tracks; “Collard Greens”, “Man of the Year” and “Studio,” his track alongside BJ The ChicagoKid.
The LA-based artist might have been laying low since his 2016 release, ‘Blank Space’, but he is back in full-throttle this year. Kickstarting 2018 alongside 2Chainz and Saudi on ‘X’, their contribution to Black Panther’s soundtrack, and ‘Code of Honour’ with Future for DJ Esco’s album, Q also embarked in the uncanny ‘Championship Tour’, a 30-date North-America tour, alongside Top Dawg Entertainment’s star-studded roster.
ScHoolboy Q is also the first artist to join Vans on their new global program, Share the Stage. Other than their bespoke sneakers and clothing, Vans has a longstanding commitment to bring you the best new music, for free, and their new program is going to give the unprecedented opportunity for a local emerging artist to share the stage with an industry giant. The inaugural finalists, Black Dave, PACT and Tay Made have been personally selected by Q to perform side by side in Chicago, Guangzhou and London.
From the 300 submissions received from all parts of Europe, South London’s rising talent Tay Made and his ‘Stupid Mad Fresh’ collective, pulled out in numbers for their performance at House of Vans last week. Their zestful set heated the crowd, and as soon as Q took on the mic to chant the lyrics of ‘Gangsta’, Londoners did not shy away from a chorus sing-along from the get-go. Over the course of an hour, Q drove the crowd through his catalogue of hard-hitters, having some thunderously loud accompaniment to ‘Collard Greens’ and ‘THat part’. Closing the set with ‘Hell of a Night’, he assured his fans that this was not going to be a long-as valediction and that in fact, he’ll BRB.
“London, the new album is done. I’ll be back.”
Photo Credit James North / @jamesnorthphoto
Words by Catarina Ramalho