Serge DeNimes is typically known for its street urban aesthetic and branding apparel but this season see them strip back their aesthetic to create a premium ‘No Noise’ collection that let’s the cuts and materials do the talking.
With a softer, muted colour palette and strong emphasis on sharp co-ordinates, the collection features luxury woven jersey sweater, tee, jogger and short sets alongside oversized bomber jackets in top quality navy wool.
Creative Director Oliver Proudlock says: “I am extremely excited to launch the capsule collection ‘No Noise’. As we move into our 5th year, I feel we are really maturing as a brand, this collection sits perfectly in line with this. The emphasis is on the cuts and materials, we want the products to do the talking. It feels like a real bench mark, and I am so proud that on the 1st June the brand will celebrate it’s 5th year. And where better to celebrate than our pop up shop on Earldom Street in Seven Dials, which will be opening at the end of May for 8 weeks.”
Shop the collection now via sergedenimes.com.
Words by Joe Brine