Summer’s here, and Superdry want to make a noise.
Not the kind that make you bang on your neighbour’s wall prior to pushing threatening notes through their letterbox, either. No, no: the good noise. The noise we like.
As part of SuperdrySounds – the label’s new music focus – they’ve put together a summer campaign packed with a wealth of immersive experiences and events to keep us all out of trouble in the sunshine, enlisting the help of some of the world’s most exciting emerging musical talent (talent they’ve helped to support).
Featuring the likes of Aaron Unknown, Au/Ra, Santino Le Saint, Ami Carmine, Sam Black, Timmy Xu and Lexie Liu, the campaign will include a host of intimate gigs around the world, plus artist stages at Field Day in the UK and Melt! in Germany. The chosen artists will also be rocking Superdry SS18 throughout all of their summer ventures, too.
For more on SuperdrySounds, see here.
Join our club.
Words by HQ