You can count on Superdry.
Just like the hard, older lad from school that intimates would-be adversaries because your mums used to work together and he’s been instructed to ‘look out’ for you, the British band are here to keep an eye. Their most recent campaign, titled ‘We’ve Got Your Back’ (you see what I’ve done now, don’t you), focuses on the conversion from from Summer to Autumn: think transitional jackets, sweat range and backpacks. Layering is the key here, friends.
Don’t take my word for it, though. According to the brand, the new collection is “bunking class in favour of shredding at the skate park with your mates. It’s cramming everything in your rucksack because you don’t know where you’re staying tonight.
“It’s layering up to dress down. It’s joggers for a big night out or a long day’s recovery. It’s hoodies and sweats that stand out as much as you do. It’s waking up with a sore head that can be covered with a cap. It’s making more than grades, it’s making memories. Superdry has got you covered.”
Take a look at some images from the campaign, shot in Ladbroke Grove, below – and shop Superdry here.
Words by HQ