Urban Outfitters have launched a new menswear campaign for their house denim brand, BDG.
Looking ahead to sunnier times (and by that, we mean Spring/Summer 2018), the new range celebrates updates on classic fits such as the Dad and Joules – new colour palettes, plus a new short cut – as well as new styles in the form of a bleach pleated jean and a washed denim loose crop.
If that ain’t enough to warm you on a cold, February morning, then we don’t know what is.
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Words by HQ