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The Weeknd launches collection with Puma

We imagine that it’s alright being The Weeknd.

Everyone has bad days, sure. When he has them, I’m positive that Abel Tesfaye’s are just as rubbish as ours. But, you know, if you’re the The Weeknd –The actual Weeknd – life probably tends to find itself leaning more towards the sunnier side. See, not only is he a handsome, world-conquering R&B megastar, but Abel’s also a creative collaborator and brand ambassador for the folks over at Puma. Do you know what this means? It means free shit. Lots and lots and lots of free shit.

As well as the freebies, The Weeknd’s ongoing collaboration with the global sports brand means that he’s been able (haha) to get stuck into designing. This week, he is set to launch his debut line, the ‘Puma x XO collection’. Featuring a range of bomber jackets, boots, and kimonos encompassing camo, suede, and denim, the drop is a blend of classic shapes and silhouettes met with futuristic thinking.

The collection is available from August 24. Take a look at some images below – and shop Puma here.


Words by HQ

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