Press play and head behind the scenes of our live podcast for episode four of In Conversation with Armani Exchange.
Since they launched in 1991, Armani Exchange has been one of the most vital trend-setting brands around: inspired by street-style, subcultures and city life, who better for us to team up with to curate your new ones to watch. Having paid homage to all that music and culture has to offer for over three decades through the power of fashion, the worlds have collided in the form of a must-listen podcast, In Conversation with Armani Exchange.
Hosted by tastemaking DJ, presenter and broadcaster Emerald and in collaboration with all of us at tmrw and AWAL, the podcast introduces some of the most talented rising stars in the UK music scene. For our fourth episode, we tried something a little different and took over Armani Exchange’s all-new London store to put on a live podcast with the genre-defying ATRIP.
Taking over the Armani Exchange Regent Street store last Thursday night, our live podcast event brought out the best of London’s creative scene, who gathered around to listen to the rising star chat to Emerald about everything from career beginnings to creative inspirations. Looking back at his evolution so far ATRIP explains, “I got my first decks when I was 16 or something… Back then I was like DJing the school discos… they were the one!”
Now, though, ATRIP is less ‘Cha Cha Slide’ and UK Top 40, and more into breaking musical boundaries: “I hate referencing genres to my music”, he told us “the word I work towards is eclectic because I grew up with loads of [influences], it’s always been many kinds of [genres] and curious in that way. It’s changed a lot over the years: I used to make really heavy like dubstep, drum and bass, bass house, and aggressive stuff when I was a teenager. Since I’ve abandoned that and realised that today I want to make music that is energetic, but at the same time kind of vulnerable and emotive, and in doing so give myself the freedom to be eclectic.”