Irish rapper God Knows graces us with ‘Glory’.
Known amongst the Irish rap and music community as one of the most authentic and unapologetic artists, God Knows has committed to a career of achieving excellence. The Irish rap scene has gained traction over the last few years and one of the labels championing this growth is Narolane Records – co-founded by today’s spotlight guest God Knows.
The Irish born rapper of South-African descent has an energising style that is foot-tappingly catching. His latest track ‘Glory’ (of which the nostalgic video has just dropped) is the first release from his own label and it was certainly worth the wait. Featuring vocals from Senita, the genre-surfing track draws influence from South African jazz and deep house, as well as Amapiano stylings. Speaking of this innovative style, God Knows tells us “the genre is new on this side of the world, but once upon a time so were we, and there was power in not compromising who we are then, and so we chose not to compromise here either.”
The recently-dropped video comprises of old family footage, adding an unexpected originality to the feelgood track. So, prepare to look back and face forward with God Knows…
What do you envision the future of music to look like?
After what we’ve been through this past year, I believe some amazing creatives have been dreaming up new ideas. We are always on the cusp of something but there is about to be another major move that makes it easier to create and get rewarded for that hard work. I love the direct to consumer model and it has benefited us a lot. I think something that brings us closer to the audience and makes it easier to create is about to happen again.
What is one change you’d love to make to the industry?
DSPs have been a blessing for getting your music heard everywhere. The lifecycle of albums has gotten shorter though because playlists, while they are awesome for the single I’d like to see albums having a slow burn again. Short answer elevate the playlist. If I could amalgamate Bandcamp and Spotify I think the fan and the artist would have a much happier experience.
If you could collaborate with any musician in the future, who would it be and why?
Skepta! As a producer as a MC as a businessman and as a African man what he has done for music speaks for itself. I just think he would understand what I am doing and where I am going.
Where would be your dream venue to play?
Rufaro Stadium in Zimbabwe. My Uncle performed there with Bob Marley. It would be an amazing full circle moment.
Who are you betting on for future stardom?
My team! Denise Chaila & MuRli. If you don’t know already you are missing out.
Where do you hope to be in the next year?
On tour in America!
The next 5 years?
In Africa getting ready to do Rufaro Stadium again!
Press play on God Knows’ ‘Glory feat Senita’ below now…