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FACING FORWARD WITH
KENDALL AMON

You’re invited to the ‘Pity Party’, the best healing and self-realisation event available, hurry up to RSVP.

Never mind that she’s just starting out, Kendall Amon is one of the coolest music contenders on the horizon. An LA-based singer/songwriter has the talent and nerve to not only make a stunning appearance but win the grand prize. In the always busy and bombarded with new content creator duties social industry, it’s difficult to find alliances. That’s why Kendall always bets on herself. Rightfully so. Today, we’re raising her bet.

You might recognise Kendall’s music from this year cutest romantic flick 10 Truths About Love where five of her songs were used for the score. It’s a perfect combination as her work as relatable as it gets. Kendall has been through the emotional heights and lows of true affection to pour it all into notes and words. Inspired by the playfulness of Britney Spears, the melancholia of Joni Mitchell and pop superstar, Taylor Swift, Kendall Amon has found the IT factor. She writes teary bangers that can move your heart in the comforting solitude of your room or make you boogie the house down on any club’s dance floor.

Aware of both her power and imperfections, Kendall Amon throws a ‘Pity Party’. ‘Welcome welcome to my pity party/Where everything is always all about me/Got cake candles and confetti just to say sorry,’ she confesses in the lyrics. In the aftermath of yet another failed relationship, Kendall decided to step down from the self-created pedestal and look down at her real reflection. Not liking what the mirror showed her, instead of covering it up, she decided to be brave and give it a good stare. ‘Pity Party’ is a metaphysical space made to confront shortcomings and accept all the ugly parts of yourself. Then, a heartbreak of any kind is just a temporary misery.

After facing ourselves with the help of Kendall’s new single, we felt confident enough to ask the artist about her hopes and dreams for the future…

Congrats on the new single! Talk us through what inspired you to create ‘Pity Party’…

Thank you! I began writing Pity Party after a brutal heartbreak, which is reflected in the song’s tone and content. I was experiencing some relationship issues in multiple aspects of my life and started looking inward at the common denominator of these issues, myself. Pity Party is about coming to terms with your shortcomings or destructive behaviors. It has a dark, self-indulgent tone, but I think it accurately describes the disillusionment you feel when you finally acknowledge that you are not perfect. It’s a look at all of the raw, messy, ragged, somewhat ugly parts that make you a whole person. And it’s a reminder that sometimes throwing ourselves a little pity party is what you need to do before you can start to heal and grow.

Tell us about the process of making the track?

I wrote Pity Party, like many of my songs, sitting at my piano. It began with some messy lyrics scribbled on my beat-up journal and a simple chord progression. My heart was a bit broken at that time, and to be honest, I didn’t really want to write anything about it. I didn’t want to open that door for fear I wouldn’t be able to close it. So I let the idea sit there untouched for a while. But once I was ready to face these feelings, the ideas and lyrics came to me quickly. I took the song to producer Nick Goldston, who I’ve worked with on several other projects, and he also fell in love with it. We brainstormed production ideas together because I wanted the tone of the track to feel abstract and slightly ominous. He immediately understood the vibes I wanted, and then Pity Party was truly born.

What can we expect from your next project?

You can expect a lot more exploration in my music. Recently I’ve been writing more songs on my own as I did with Pity Party, but also I’ve been writing a ton of songwriters and producers. I’m still solidifying my voice and who I want to be as an artist, so writing with other super-talented individuals has expanded my artistic range. I’m still finding my place in this industry, and I think as an upcoming artist, I enjoy having the freedom to try different things, whether it be the style of my songs or the content.

What do you envision the future of music to look like?

That’s a really tough question. It’s an interesting time to enter the music industry because social media has changed everything. Music creation has been democratized, and with that, consumers have a seemingly endless amount of music options. And I think you can relate this back to my idea of exploration in music. The guidelines and rules for artists are less concrete, and music genres are increasingly fluid. Many of the genre barriers have been broken, leading to some exciting collaborations and creations!

What is one change you’d love to make to the industry?

While I don’t think I have anything I really want to change, there are aspects of this ever-evolving industry that I have had to get accustomed to as an artist. I love music. I love songwriting. I love collaborating. But I am not a natural “influencer”. With the amazing democratization of music via technology and social media has come the concept that artists must also be content creators. I wouldn’t say this is something I want to change, but it has been something that I had to come to terms with. I occasionally found myself trying to master some “almighty” algorithm rather than trying to master my craft of songwriting. But at the end of the day, I think it’s all about balance. People can tell when you’re genuinely passionate about something, and they will feed off of that energy. So as an artist and as an individual, I try not to get caught up in the futility of chasing numbers; instead, I try to have fun with my social media. And I also have to remind myself that platforms and trends will always change, but the music will remain.

If you could collaborate with any musician in the future, who would it be and why?

There are so many amazing musicians out there it’s hard to pick just one! I have a lot of dream collaborations, but one of them is to work with producer Jack Antonoff. I’m a big fan of the Bleachers, and he is a fantastic songwriter and producer. He’s produced some of my favorite tracks by Taylor Swift, Lorde, and Lana Del Rey, so he’s a massive inspiration to me as a songwriter.

Where would be your dream venue to play?

I was born and raised in Los Angeles, so I grew up going to concerts at the Staples Center, which I guess is now called Crypto.com Arena. I remember driving home from shows there as a kid while singing along to my favorite songs and pretending I was performing on that iconic stage. I don’t know how I feel about the name change but it would be a dream to one day be able to play my music in an arena where I truly fell in love with music.

Who are you betting on for future stardom?

I don’t think I started this journey with the intention of getting fame, but I will say I’m always betting on myself. My biggest goal is to have as many people as possible be moved by music. Someone recently asked me why I like listening to sad songs when I’m already sad, and I explained to them that hearing someone else’s sad song makes me feel like I’m not alone. There is something immensely comforting about hearing a song you can relate to. It’s the feeling of being known. I want to give others that sense of community and understanding.

Where do you hope to be in the next year?

In the next year, I hope to continue writing songs and collaborating with other talented artists. I also have a lot of exciting music in the vault that I can’t wait to release. Overall, I hope to continue to grow and find my voice as an artist so I can continue making music I love.

The next 5 years?

In 5 years, I want to make a living off my music with songwriting and touring. I hope to be writing music for prominent artists I believe in and have an established artist project of my own. My dreams definitely aren’t small, but as I said before, I’m always betting on myself.

Press play on Kendall Amon’s ‘Pity Party’ below now…

Words by Alex Brzezicka

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