The title track off Gallant's sophomore album gained a hypnotic visual component nearly four months after its October 2019 release.
“I put the ‘insomnia’ with the ‘sweet’ because I also noticed that every lyric on there was about something being bittersweet—not 100 percent positive and optimistic, not 100 percent cynical,” Gallant told tmrw in October in the week leading up to the release of Sweet Insomnia, his sophomore album.
The official music video, directed by Cameron Dean, released Wednesday (Feb. 12) for the album’s title track featuring 6lack embodies that description by combining bright colors with isolated subjects.
Gallant, a 28-year-old Grammy Award nominee, is seen first. His back is facing the camera. He is seated in an all-orange room, reminiscent of the Sweet Insomnia cover art, while a funky guitar riff plays. Once the first beat drops, Gallant is multiplied into three Gallants.
The kaleidoscope effect is persistent throughout the video, playing off the song’s central message in the chorus. Gallant’s signature falsetto soars: “Sweet insomnia, you make it hard for me to sleep by myself.”
6lack chimes in for the second verse, and the 27-year-old platinum artist smoothly carries Gallant’s through line: “Okay, I ain’t tryna sleep by myself no more / Baby, I was waiting on you at the front door / I can’t get a nice rest, well, now I’m feeling low / And now I’m feeling lightweight / It ain’t hard to tell, what the hell, baby?/ Wish I was sleepin’, I wish I was satisfied / Middle of the night, I’m tryna analyze, strategize / Even at night, my love on ice / I’ve been up, I’m stayin’ up, I know the price, I’ll show you right.”
Gallant and 6lack’s voices intertwine so naturally that, sonically, it’s easy to forget that each of them is talking about being alone. As a result, listeners are transported into a world where loneliness is a team sport.
Gallant will bring Sweet Insomnia‘s 13 tracks to life on 11-city North American tour beginning on Saturday (Feb. 15).
Sweet Insomnia Tour Dates
Feb. 15: West Hollywood, California @ The Roxy Theatre
Feb. 16: West Hollywood, California @ The Roxy Theatre
Feb. 19: San Francisco @ Great American Music Hall
Feb. 20: Oakland, California @ The New Parish
March 12: Toronto @ Mod Club
March 13: Montreal @ L’Astral
March 15: Brooklyn, New York @ Music Hall of Williamsburg
March 16: Brooklyn, New York @ Music Hall of Williamsburg
March 18: Boston @ Paradise Rock Club
March 19: Philadelphia @ Theatre of Living Arts
March 20: Silver Spring, Maryland @ The Fillmore