Joji will release his sophomore full-length album titled Nectar on July 10 through 88rising.
The Australian-Japanese artist gave fans a taste by including single “Gimme Love” with his album announcement. The anticipation for Joji’s next era is backed by the fact the “Gimme Love” music video has amassed over 1.9 million views in under 12 hours.
“Someone said this in an episode of The Office, they said something like, ‘I wish we knew when we were living in the good old days instead of finding out later’ or something,” Joji told tmrw about the inspiration behind “Gimme Love” in late March. “When things are fast and urgent (today’s world), we lose track of important things and forget to simply enjoy one another. And even when we’ve completed what might be our life’s work, those moments might mean nothing knowing what you sacrificed to get there. What looks like good foresight can sometimes be your own crippling devil. I find that people turning 60 start to regret a lot of things involving time. We can only hope we don’t end up regretting the things that would have been.”
The beginning of the single’s video, directed by Joji and Andrew Donoho, nods toward The Office‘s spliced documentary-style filming and features Joji frustratingly working within an office setting as a scientist en route to becoming an astronaut finally able to blast off into space.
Fitting, as Joji launches into Nectar.
Joji previously teased his forthcoming project with “Run” in February, which he performed on The Tonight Show Starring Jimmy Fallon as his television debut in the United States.
Nectar follows 2018’s Ballads 1. Joji’s RIAA-certified Gold debut album made him the first Asian-born artist in history to top Billboard‘s R&B/Hip-Hop Albums chart. It also peaked at No. 3 on the Billboard Top 200.
Photo credit: Damien Maloney