Lily Moore is based in London now, but her heart is still in hometown Brighton during “Now I Know.” The single is her first new release of 2020 and carries through the nostalgic theme of her 2019 More Moore Mixtape, which featured a silly photo of her as a child on the cover.
The official video for “Now I Know,” directed by Rebekah Bird, sees Moore laying in what seems like her childhood bed with Polaroids scattered around her head. “Keep my eyes closed I could draw it all out from memory,” she sings in her rich, textured voice, and the video cuts to Moore reliving those memories for viewers.
Moore is happily being pushed across the street in a shopping cart by her adoring friends, sitting on a couch with her friends, sharing a smoke with her friends. Within her group, there’s a boy.
“I wanted it to tell the story of lots of my real memories and what it’s like to really fancy someone,” Moore said in a press release about the song’s video. “There were so many times we would have to sprint for our lives to catch the last bus, and you’d catch yourself grabbing hands with the person you quite liked at the time, and you’d end up thinking, Oh that was quite nice actually.”
The chorus speaks directly to Moore’s intentions with the video: “We were throwing stones / Skipping over the truth / Now I know I wanted you / For all this time, I never understood / But now I know I wanted you.”
Moore added via press release that this track was actually “one of the first songs I ever wrote” when she was 16 years old. “[I] couldn’t stop thinking that I’d lost my moment and the chance to be with someone I’d cared about for ages.”
The message is made clear to that former love interest now by Moore’s distinctive delivery.
2020 Live Dates:
May 14: Manchester @ Deaf Institute
May 15: Glasgow @ Garage (Attic Bar)
May 18: Bristol @ Exchange
May 19: Brighton @ Green Door Store
May 20: London @ Village Underground