Tracked shipping as standard on all orders


Valentine's Day banks on people obsessing over love only attainable in romantic comedies, but Ruhde and Lode are highlighting the real stuff.

“Simple Love” by Ruhde and Lode is out today (Feb. 14). And that sentence is where the simplicities end.

“‘Simple Love’ is inspired by intricacies and complexities of the human psychology making love so complicated yet unexplainably beautiful,” Ruhde (born Davide Russo) tells tmrw.

He adds: “I was instantly hooked to the top-line on the very first listen. It took me a very long time before I managed to get my hands on it, but it was worth the wait. The intention was to keep the arrangement relatively light so that the vocal would be the main element to lead the song. Eventually, I think I managed to find the right balance without compromising my signature sound.”

The 21-year-old Italian songwriter and producer is building a reputation for production that complements rather than overpowers. He has provided official remixes for “One Right Thing” by Marshmello featuring Kane Brown and “Somebody” by The Chainsmokers featuring Drew Love.

Ruhde succeeded again here alongside Lode in prioritizing lyrical narrative in a song’s identity.

The sonics, oscillating between dance-pop beats and acoustics, act as a gentle conveyer belt in “Simple Love” for the message: “To get high, you gotta get low / But sometimes, you gotta have both / Where’s the fun in simple love? / That ain’t how we do, that ain’t how we do / All the fun’s in making up.”

While “Simple Love” deals with real-life difficulties each relationship confronts, it doesn’t glorify fighting in a dysfunctional way. The track uses its two minutes and 49 seconds to map out what happens when you come across something, or someone, worth working for. “Always giving up on girls ’cause s–t got repetitious,” Griff Clawson sings softly. “But then you came and made me realize all that I’ve been missing / You wake up every day with a coffee / And a little bit of pain.”

Anything lasting goes through phases. The ups won’t protect from the downs, the downs won’t diminish the ups, and time spent together in the grey areas will come to mean more anyway.

In other words: if you don’t have a valentine this year, let “Simple Love” serve as a comforting reminder that settling is never worth it.

Words by Megan Armstrong

Find Your
Closest Store

Use our store finder to locate your closest tmrw stockist.