Catching up with the rising star on her collaboration with everybody's fave indie brand Lazy Oaf.
You better get on board with SOFY’s upbeat pop now just before she’s about to blow up big. It’s always fun to show off to your friends that you’ve discovered a super sensation before anyone else did. And fun is what Leicester-born and London-based musician SOFY is all about. It all started from a hilariously normal place – boredom. Forced to sit face to face with herself for a bit too long, SOFY decided to act on a childhood hobby and put her passion for music to paper. After getting together with a couple of mates, she resurfaced from day-to-day dullness into a rainbow-luminous reality. In this world, she’s a new exciting name on the British scene, influenced by the best bits of it and laughing at all that’s ridiculously wrong.
From 21st-century social media romances and toxic masculinity to celebrating the small moments in life, SOFY reworks the UKs cultural habits and sounds into innovative new creations. The result of her efforts is a debut EP, Bored in Colour (Pt.1), a transformative collection of tracks that capture an artist coming into her own with a unique vibrancy. It’s a bit like Lily Allen meets Easy Life meets Mac Miller: unexpectedly mouth-watering.
Since there’s no better combo than some seriously cheeky live beats and a cold beverage, it made perfect sense for SOFY to collab with one of our fave independent brands Lazy Oaf. The collection’s called ‘Oaf Pub’, and we’re about to become regulars there. Today, while clearing afternoon tea’s crumbs and just before serving some female-loaded Britpop realness, we sat down with SOFY so she can let us in on her scheme. The plan is to sneak in some sassy good times into the all too serious music industry, and it’s already in the works. Here it comes…
You’ve just released your debut EP, Bored In Colour (Pt 1). Can you tell me a bit about it?
It was something that I started in lockdown and I was just really bored. I wanted a bit of escapism from day-to-day life. Most of my inspiration for songwriting comes from people, everyday situations, especially relationships and the way people interact in relationships. I just find it really interesting. Obviously, there was no socializing going on because it was lockdown. I was making up scenarios in my head or drawing upon things that my friends had told me and stuff. The project came from that. Bored In Colour is about finding the magic in mundane situations. There is so much inspiration to be drawn from everyday life and maybe reflecting on it super authentically. I don’t really think there was that much music out there that was honing in on such specific situations. I wanted to create space for everyday situations and drama that everyone goes through. Try and bring out the interesting and magical things about it with songs.
How come you become engrossed by the concept of the small thing?
It’s you write what you know. Like I was saying before, I love people. I love talking about people. Finding inspiration from the way people interact with each other was just a super natural thing for me to write about and all the different songs. ‘Lads! Lads! Lads!’, is about lad culture, which is something that me and my friends talk about all the time. ‘Game Over’ is about a house party and arguments which everyone experiences and then ‘Sorry That You’re Mine’ is about toxic relationships. All the other tracks have either happened to me or to my friends so it felt quite a natural thing to talk about because of stuff that we’re all going through all the time.
Tell me more about ‘Lads! Lads! Lads!’. How come you wanted to comment on toxic masculinity?
The idea actually came from that meme that I sent to Robb and Amie [Golden Spectacles] who I wrote the song with. I don’t know if you remember the four lads in jeans meme, those boys on the night out. We were just talking about it and about lad culture in general. I was like, ‘maybe this would be something cool to write a song about’. I felt like there are quite a lot of songs about toxic masculinity, but they’re all done in quite an angry way which is completely fair enough because, obviously, it’s infuriating. I wanted to do it in a more tongue in cheek, almost taking the piss kind of way because in my mind behaviour like catcalling is so ridiculous that I wanted to ridicule it right back. That’s the best way you can embarrass someone. I think that’s the worst feeling ever. That’s my fighting back against that. It was really fun to write and also super cathartic. I really enjoyed it. It’s probable, my favourite song on the EP, lyrically anyway.
Your lyricism is quite witty and cheeky in general. Have you got any artists that inspire you?
I love Matt Maltese’s writing. He’s so funny but also touches on really serious subjects. His songs are quite sad but if you actually listen to the lyrics, he just writes about things with such an interesting voice. He’s always so cynical but in such a funny way. I just love the way he writes. Also, Lily Allen. I’m massively inspired by her writing as well because she wasn’t afraid to think outside the box and write stuff super off the wall and not really worry about and not caring whether people think you’re silly for saying that. She rhymed Tesco with Fresco for God’s sake. That’s iconic. I really like other people. A lot of music and musicians are super serious, and everything has to be really deep and profound and meaningful. But that’s actually not true. You don’t have to be super deep and profound and meaningful. You just have to write about something that you care about, or that you’re interested in. That’s where the best songs come from. When you don’t overthink it too much.
Sometimes you need to just go and have fun with it.
Yeah, exactly. That’s what my whole project is about, having fun with it. I worked on a project, wrote it, perform it with everyone who’s some of my closest friends. We just had so much fun making it. So much laughter, joy and excitement went into every single song. It really shines through the tunes that we had such a good time making it. Fun is the main ingredient.
It definitely shows in the music. I’d love to know where your passion came from. How did it all start?
I’ve always liked making noise. When I was a kid, I was that really annoying little child that would force my brother to dress up and play the guitar. We’d perform songs that I’d written to my mum and dad. This is when I was seven. Then I always did sing in my room and stuff, when I was a teenager, but I never really pursued it or anything. I never really tried songwriting properly. In the pandemic, I got put on furlough. I just had loads of time on my hands. I was like ‘oh, maybe I’ll give this a go, see if I can write a song’. Then I wrote ‘Sorry That You’re Mine’, which is the final track on the EP. I just completely fell in love with songwriting. I haven’t really looked back since and it’s been a pretty crazy 18 months. I’m obsessed with writing.
That’s amazing. Since the love is flourishing, are you planning of released the second part of ‘Bored in Colour?
Yeah, that’s gonna be a part two. I’ve actually written it already. Last year, I wrote a three-part EP. All the songs are pretty much there now. We’re just going to start dropping the next project, hopefully in summer. We’ll see how it goes. There’s definitely a part two on the way. And if you like part one, you’re going to love part two. I played the songs for the first time at my headline last Wednesday. It was really amazing, hearing all of it together as one project rather than the split. When you hear it all together, they’re all about the same sort of thing. Just being a young person, living your life in London or in the UK, and the trials and tribulations that we all go through. Sonically they’re all quite different. The second part two is a bit more upbeat and a bit bolder. A lot of the songs in part one is quite laid back and quite chill. Part two is a bit more boisterous. I’m leaning on a bit more like Britpop influences with that one which is something that I want to bring back.
Do you think that Britpop will have its comeback soon?
Fuck yeah. I mean to do that. I’m bringing back Britpop. That’s what I always say to my manager. I just love it. It was such a fun time. I grew up listening to Britpop bands. That’s what my dad and mum love. Oasis, Blur, Stone Roses. That’s what was on in the house when I was little. It felt quite natural for me to draw on those kinds of influences in my music. I also just love how the songs are so upbeat but they also have great lyrics. They’re amazing. They translate so well to live, which is like one of my main passions with this whole music thing. I love playing live and my band so much. I wanted to make songs that are still pop but you can also scream at a festival with your friends. That’s the kind of vibe that we were going for. There’s room for a bit of a Britpop comeback, but with some like fresh female energy, because it was so dominated by men in the 90s and noughties. It’s time.
Time to rewrite the history. Talking about the British culture, the pub-going is a big part of it. You’ve just collaborated with Lazy Oaf on a pub inspired collection. How did you make it happen?
This is my literal dream collaboration. I’m not gonna lie. When they asked me to do it, I was absolutely gassed. Because I love Lazy Oaf clothes. I also love going to the pub. It’s a match made in heaven. I’ve been working with them a little bit. They lent me some clothes for a shoot with Notion back in October. We’ve been chatting on Instagram and they asked if I would do the shoot for their new collection. Obviously. I was like, I’m really excited.
Follow SOFY on Instagram here.