Dynamic style meets utilitarian design.
In a celebration of authentic street style heritage, PLEASURES has united forces with Triple 5 Soul for an exclusive limited capsule collection, marking their latest collaboration. This unique range pays homage to the original streetwear culture, fusing the iconic vibes of Los Angeles with the urban essence of New York City.
Founded in 1989 by Camella Ehlke, Triple 5 Soul’s Creative Director embarked on her journey crafting bespoke clothing in the heart of Lower East Side, stationed at 151 Ludlow Street. Ehlke swiftly gained recognition for her unconventional creations like the Tie Hat and tees and hoodies crafted from deadstock fabrics. The brand’s essence and fashion evolved within its multifaceted space, serving as a studio, store, and hangout spot, amassing a devoted following that included luminaries like Mos Def, De La Soul, A Tribe Called Quest, Bobitto, and Mad Lib.
Triple 5 Soul played a pivotal role in shaping the definition of contemporary streetwear, pioneering a unique concept that defined the creative spirit of early ’90s NYC. Drawing inspiration from hip-hop, b-boys, and the skateboarding scene, the label encapsulated the vibrant energy, artist community, and distinctive fashion of downtown New York City.
The collaboration between PLEASURES and Triple 5 Soul seamlessly merges PLEASURES’ keen insights into internet culture references with Triple 5 Soul’s profound roots in NYC streetwear, resulting in a captivating capsule collection. This dynamic collaboration boasts utilitarian design elements and showcases the standout Triple Modular Jacket, ingeniously doubling as a backpack and transforming into a vest with detachable hood and sleeves. The collection comprises 10 distinct styles, featuring items such as the 555 Applique Zip Up Hoodie, 53X Inside Out Hoodie and Sweatpants, Biz Card T-Shirt and Hat, Soul Snapback, Five 5 V T-Shirt in cream and black, and Soul Nylon Active Pant.
Reflecting on the collaboration, Alex James, Co-Founder of PLEASURES, remarked, “The brand always stood out to me. From the crazy backpack chair to the details on the tech jackets, TRIPLE 5 was tight from its inception. It’s truly an honor to collaborate with such an iconic brand.”
The exclusive Triple 5 Soul by PLEASURES collection is now available on PLEASURES and Triple 5 Soul’s websites, with plans for a wider release at global retailers in the near future. Dive into the range and embrace the fusion of two iconic streetwear cultures.
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