a new era
Burberry Reveals Riccardo Tisci's First Ad Campaign

Riccardo Tisci’s advertorial debut for the British House is a celebration of cultural eclecticism that makes up the enticingly diverse United Kingdom.

“The thing that excites me the most about Burberry is how inclusive it is – it appeals to everyone no matter their age, their social standing, their race, their gender. So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people – from the millennial to the mature, to the British and to the international.” – Tisci said in a statement announcing the spring/summer 2019 campaign.

To bring his vision to life, Burberry’s Chief Creative Officer assembled a multigenerational cast of photographers and models. Shot by photographers Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer, and Letty Schmiterlow, the campaign is a celebration of the cultures, the traditions and the codes of this historic fashion house.

The campaign also introduces Burberry’s Spring/Summer 2019 collection, which commemorates creativity and style traditions at the heart of the United Kingdom, from the punk and rebellious to the formal and refined.

Words by Catarina Ramalho / Photography by Danko Steiner

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