In the design process, Yamamoto and Adidas isolated three decades critical to each other’s development: the ’70s, the ’80s, and the ’90s. Pulling references from these eras, the collaborators began to edit, alter, adapt, and remake silhouettes, shapes, colourways, and fabrics.
In the second part of the campaign, themes of contrast and duality are expressed in stark studio imagery that remains true to the signature graphic look of Adidas while conjuring a poetic, essential mood that is pure Yamamoto. Against a cool dark grey backdrop, models create bold silhouettes and wear strong, progressive looks.
The latest campaign also features new-season footwear which looks to the past to inform the present. Y-3 evolves its legacy of breaking boundaries with the durable Y-3 Kyoi Trail, a confident reinterpretation of the trail runner, executed in heavy textile and leather uppers that are primed for winter. The shoe features breathable mesh interiors and a thick collar and tongue for enhanced comfort and relief.