Many companies and brands claim to be founded by the ideals of caring for our planet. A lot of which are questionable. One, however, Australian brand Afends, has sustainability at its core.
Afends founder Declan Wise sums up the brand’s ethos perfectly. “We believe there’s more to a brand than simply producing cool products. We live in an age where we are becoming more aware of the damage our lifestyles are having on the planet. We are committed to sustainability and creating a permanent change within the fashion industry that moves away from the exploitation of people and the planet”.