announces drop 2

London's minimalistic clothing brand is back. This month's drop is comprised of seven neutrally-colored, seasonless wardrobe staples that combine classic silhouettes primed with stunning detailing.

ARTHO is the brainchild of personal and professional partners Timur Karamolla, and Sarah Hawkins, whose respective backgrounds in film and branding combine to inspire genuine creativity. ARTHO’s sole purpose? To provide a timeless wardrobe for the modern man.

You can find out our staff pics for Drop 2, below. For more information or check out the full collection, here. 

Accompanying Drop 2’s launch is a set of disruptive campaign materials with leading messages of “obsession is in the detail” and “reset the hype”. Collaborating with UK music artist and creative, Shadez the Misfit, the campaign concept metaphorically entwines an obsession for the details in a punchy, yet realistic way.

Words by Catarina Ramalho / Photography by Blue Laybourne

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