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Blood Brother unveils‘Project X’

by Alice Ierace

Menswear brand Blood Brother is set to release its AW19 collection which feeds off the brand’s identity of brotherhood in the face of adversity.

With each collection, Blood Brother continues to build on its iconic graphic prints, with pieces embellished with barbed wire and apocalyptic scenes alongside statement slogans of ‘flammable’, ‘combustible products’, ‘riot’, ‘danger’ and ‘chaos’.

The collection, steeped in rebellion and defiance, has several easy to wear outerwear pieces including seasonal highlights such as a stone grey brushed suede jacket and gradient red to black puffa jacket. The classic Blood Brother tracksuit continues to dominate the collection, with a refined feel for the season across both sweat and nylon fabrications, punctuated by signature zips and embroidered logos.

Elevated basics and additional accessories for the season offer a more extensive collection which, in addition to a more accessible price point, caters for a broader demographic than in recent seasons.

The collection will be available at

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