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Canali SS24:inner beauty

by Maja Bebber

For their spring summer 2024 campaign Canali sets the scene in Greece.

The magic of summer and the magic of inner beauty is reflected in Canali’s latest campaign, in their luxury clothes, in the care of their design and in the production of the brand‘s creation.

The clothes represent a perfect summer day. Soft, lightweight and simple fabrics crafted to perfection. Sleek tailoring meets cozy knits that brave even the coolest of summer evenings. The incredible craftsmanship becomes apparent in every detail – from blazers to button-ups, to trousers, to sweaters. The colours range from beige, and white to navy and encapsulate the perfect wardrobe for the perfect summer. The clothes fuse with a scene of the perfect family and only underline the importance of family and togetherness. Also, the Canali man chooses to express inner and outer beauty through the thoughtfulness, gentleness, and kindness that distinguish him.

The campaign was shot on the Greek island of Serifos, a place where nature and culture combine. A dreamy summer scene is the backdrop of the campaign that portrays a family on a soft summer day. The campaign was photographed by Tom Johnson. He manages to capture the essence of a perfect summer day where care is non-existent and the memories stay forever.

The collection is available to show now in stores and online.

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