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COLLABORATION NATION:
BOSS TEAMS UP WITH RUSSELL ATHLETIC

Blending the worlds of tailored traditionalism and contemporary sportswear.

Launching today is the result of the coming together of two innovative giants: HUGO BOSS and Russell Athletic. Creating a collection of innovative pieces that throw it back to nostalgic off-court fits, the capsule fuses Russell Athletic’s casual comfort with BOSS’ sartorial elegance.

A vibrant selection of pastel perfect tracksuits, varsity-esque outerwear and a rather lovely peachy pink suit, the looks range from WFH casual to modern prep and finds home in a space made flawlessly for the late Millennial and early Gen-Zers.

Ricardo Aranda, Vice President of Russell Athletic, tells us, “Innovation and reinvention are important to Russell Athletic and BOSS, and we’re really excited about what we’ve created together as a result. By finding inspiration in both brands’ archives and exploring the creativity inherent in tailoring and sportswear, we’ve made a collection that’s fit for a new generation.”

To celebrate the launch of the collab, BOSS are hosting a digital event on boss.com at 5pm today on #BOSSxRussellAthletic, as well as an AR basketball game that you can access via a QR code.

“The game lets you set up court in the comfort of your own home and test your skills at the hoop” BOSS and Russell Athletic explain, “Featuring a built-in leaderboard, the highest scorers can win an exclusive BOSS x Russell Athletic basketball.” Count us in, as those pink emblazoned basketballs might just be our favourite part of the whole collection.

Get your hands on BOSS x Russell Athletic online here and check it out below now.

Words by Kitty Robson

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