Our new series CRUSHING celebrates our latest brand crushes, condensed into a miniature confession of love.
It’s just their name. They were actually formed in 2006, based in Riyadh, the capital of Saudi Arabia. We’re not sure why they chose a year one-hundred-and-twenty years prior, but it was the date that saw Arsenal play their first-ever match, the first-ever ticker-tape parade and Coca-Cola’s first adverts, so they’re on hallowed ground.
Their designs. It’s streetwear with art at its heart, with eye-catching aesthetics rather than eye-watering prices (forty-quid hoodies, major!) Colour palettes are blocky Klein blues mixed with neutrals, printed with cute, cannabinoid-infused drawings of superheroes, milk cartons and butterflies.
The skatepark or the sidestreets, preferably with a can of Dr Pepper and some Doritos (but we wouldn’t dare spill the crumbs!)
Naturally – they separate everything into deliciously aesthetic rows, showing off their Summer Maze collection in a field of wheat, which, as we all know, is pretty much the naughtiest thing you can do. Stalk them here, too.
For sure. They’re fast-rising thanks to a collab with rapper A$AP TyY and a new motif called MOLTY, a kind of blue smiley blobby thing.
Yep. Find more of their stuff here, and swoon over their minimal streetwear.