DROP EVERYTHING:
SUSTAINABLE STYLE TO START THE YEAR

We’re just about to complete the boss level of 2020: The Video Game, and it’s time to celebrate with a new look.

Every week, we deliver DROP EVERYTHING – a first-class round-up of the most urgent, sustainable, progressive and forward-thinking releases that need to go straight into your wardrobe.

First up – we hope you had as pleasant a Christmas as possible, and managed to spend it safely with family and friends (or, alternatively, with an industrial bottle of Baileys). There’s now, thankfully, only one day left of the year. 2020 has been dire, and everyone has also said how dire it’s been a thousand times, which makes it even direr.

But, we’ve got a great feeling about 2021. It can’t get any worse, right? With the mirage of a vaccine finally coming to life in the world’s deserted consciousness, things are looking up and we can get through the last push together.

If fashion’s taught us anything, it’s that fresh starts in life require an update in the clothes department. Giving your wardrobe a fresh lick of paint (not literally, though that may help) can revitalise your style and, to quote Cheryl Cole circa 2010 for L’Oreal, get your mojo back. So, without further ado…

NORTH FACE x GUCCI

Rewind a decade or so and North Face were looking more likely to collaborate with Millets than Gucci. But, following a load of rumours, it’s finally happened. And we couldn’t be happier with the result – the fashion house’s loud-as-you-like patterns have been transposed onto Northie’s puffers, making for a link-up that’s as road as it is runway.

We’re equally thrilled with the brands’ combined sustainable approach to the collection. Econyl sourced from fishing nets has replaced nylon, while the body of the capsule has been constructed using North Face archive fabrics.

Drop everything and get…the Monogram Coat, we’re unsure of the official name yet, but drop a bomb on this and we reckon you’ll land yourself an instant record deal.

SAYE

Mango leather – Saye what? It’s true – the Spanish brand is using the tropical fruit for its latest line of sneakers. We’ve had apple leather, pineapple leather and cactus leather before, so we’re very keen to see another addition to the footwear fruit bowl.

The entire shoe is 100% vegan, and features natural rubber, corn leather and recycled plastic, plus comes into an entirely biodegradable box and bag. Even its tongue is recycled, proving it talks the talk and walks the walk.

Drop everything and get…the Modelo ‘89 Vegan Mango and feel positively zingy.

POOL BERLIN

If any city is going to perfect the knack of making fashion rental sexy, it’s Berlin. The German capital is a phantasialand of the uber cool, smartening streetwear with sartorial touches and a love of all things minimalist.

Enter Pool.Berlin, a new subscription service that sends out big-label sample pieces and classics across the city, allowing its community to trade pieces at will. It’s a kind of high-fashion utopia, that swaps buying new for a constant rotating pool of garms. The project is pretty nascent right now and only in Berlin, but it’s well worth a shot if you live local.

Drop everything and get…the subscription, which you can sign-up to here.

DAMSON MADDER

Affordable sustainability is the kind of holy grail that we all pine for, like vegan cheese that tastes better than cheddar or tequila that doesn’t leave your head feeling like a scooped-out melon the next day.

Of course, it’s a bit of a chimera since what we count as ‘affordable’ is near-on impossible if everything is produced ethically – but Damson Madder are taking up the challenge right now with their selection of naturally-dyed, organic and partially-recycled staples. There’s a sale on, too, taking us even nearer to the dream.

Drop everything and get…the Sweatshirt Midi Dress or Knit Sweater Vest. We can’t decide which we’re madder for, so get both why don’t you…

Words by Kyle MacNeill

Find Your
Closest Store

Use our store finder to locate your closest tmrw stockist.