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DROP EVERYTHING:
THIS WEEK'S SUSTAINABLE STYLE

We’re halfway through winter and ready for a jab in the arm and a hole in our wallets.

Every week, we deliver DROP EVERYTHING – a first-class round-up of the most urgent, sustainable, progressive and forward-thinking releases that need to go straight into your wardrobe.

If you squint at a calendar, then spring is around the corner. I mean, granted, us Northern Hemisphere lot have still got a month and a half to get through: but we’ve sheepishly shuffled past Blue Monday and, somehow, are in the depths of January already. With the mirage of mass vaccination jabbing away at our mind, we’re feeling optimistic that the new normal can become the old normal, or at least something that falls in between.

With an optimism that 2021 will bring a third Summer of Love in mind, our latest conscious clobber features a hedonistic cocktail of psychedelic Woodstock-ready prints, eighties colour palettes, animal-rights chic and retro Dad shoes. As always, everything you see is sustainable in some way or another, putting new materials to the test and showing our planet some more of the love we’re all ready to unload. Peace out, and enjoy these pieces, dudes.

THE HIPPIE SHAKE

Lockdown’s been less flower power and more flour pour, but we’re hopeful that this summer could see us all make love not bread. If the swinging sixties come back, we’re hitting up The Hippie Shake’s new ‘Retrospect’ collection. Dripping in late-sixties vogue and tripping into the seventies, it’s a kaleidoscopic mix of psychedelic prints, orange-brown decadence and disco staples, making you feel like you’re a particularly extra extra in The Serpent.

While you’re there, check out The Hippie Shake’s vintage collection too, which is what they started up with. For peace of mind, though, their own clothes are produced in small batches by workers in fairly-made and regularly-visited factories, and shipped out in totally recyclable packaging. Far out!

Drop everything and get…the Twiggy Flower Power Retro Collar Mini Dress, and pretend you’ve just stumbled into an Allan Krapow ‘happening’.

SAVE THE DUCK

Coats without ducks? We’re down. So are Save The Duck, Italy’s first fashion brand with B-Corp certification and purveyors of quality puffers. They’re back with a new SS21 collection, stuffed with 100% animal-free products and using PLUMTECH padding (reclaimed polyester) and ECONYL (made from ocean waste).

It’s inspired by the way in which our cities have changed during lockdown, aiming for versatility and durability. The usual puffers, coats and jackets go side-by-side with a new Athleisure line and Smartleisure capsule, ticking every box right now we can think of.

Drop everything and get…the Circular Economy Jacket. It’s 100% recycled, 100% recyclable and 0% duck (that could be the new slogan for our mag?)

HUMMEL HIVE

Hummel had us here at ‘sustainable 80s nostalgia’, but we’ll relay everything else you need to know about the brand’s SS21 collection. Sun-ripened and petally with pinks, purples and reds at the forefront, it’s one for chasing through festival fields and sipping something cool in long, tall, country grass.

All the usual culprits are here, with fleeces, tees, cargo pants and sweats joining bike shorts and jumpsuits. It’s retro sportswear at its brightest, a throwback to exercise vids and synth pop with ease and comfort at the helm, and dropping in just a couple of weeks.

Drop everything and get…the Colour Block Fleece, Hummel’s take on the now perennial quarter-zip-with-kangaroo-pocket.

TIMBERLAND

When you get into sustainability, you start to realise that everything around us is teeming with secret plastic or hidden chemicals. Case in point? Trainers, which usually use a foam called EVA that is derived from petroleum, which is literally crude oil. Timberland, thankfully, are refuelling their drive towards sustainable practices with the new GreenStride collection, swapping 75% of the petroleum for sugar cane and natural rubber.

Although still containing leather, it’s ‘Better Leather’ from silver-rated tanneries, and everything is topped with 50% recycled plastic. Not perfect at all, granted, but definitely a mega stride in the right direction for a huge brand – plus, the ultra-chunky silhouette and pop of yellow make them deliciously retro.

Drop everything and get…the Solar Wave Mesh Sneaker in Blue, taking us back to asking for bubblegum sauce on our cone from the ice-cream van.

Words by Kyle MacNeill

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