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Soundscapes, self-powered labels and Stan Smiths from the future.

Every week, we deliver DROP EVERYTHING – a first-class round-up of the most urgent, sustainable, progressive and forward-thinking releases that need to go straight into your wardrobe.

This week’s DROP EVERYTHING focuses on the best mink coats, leather jackets and PVC dresses. Woah, don’t go, just kidding – it was April 1 when we wrote this, and we were feeling fittingly foolish at the time. Obviously, we’ve got the usual sustainable fashion on offer, bringing you a mix of garments and accessories to freshen up your Friday and earn Greenie points from Mother Nature herself.

From aromatic candles to tactile electronics, curated soundscapes to creative masterpieces, we’ve lawned a sensory garden of green-fingered fashion. Also, there’s an eco-friendly electronic light-up fragrance that’s so futuristic and cool and like something from a Ridley Scott film – if that doesn’t get you excited then count us defeated.


Based in seaside town turned edgelord haven Margate, Haeckels have quickly established themselves as the coolest skincare brand in the UK. The success has enabled it to sail past the Kent border and into East London (naturally), opening a second store brimming with wild fragrances, plant-based cosmetics and natural lotions and potions.

To celebrate, they’ve dropped the ‘Acton’s Lock Number 7’ candle, an odorous ode to Hackney, featuring notes of amber, vetiver and moss, and encased in a gossamer outer layer. If that wasn’t enough, Kelly Lee Owens has also provided a soundscape to match the candle, ready to dive into via a cheeky QR code.

Drop everything and get…the ‘Acton’s Lock Number 7’, naturally. Forty-percent of proceeds go to the Music Venue Trust, too, so you’re supporting your future self burning the candle at both ends.


We’re not sure if our future selves will be wearing fragrances (maybe we’ll all have sensory chips, or something?), but if they do, they’ll be lathered in this new liquid gold from Look Labs. Created in Berlin, the ‘Cyber Eau de Parfum’ is a unisex, vegan fragrance focusing on wooden notes and invoking the intoxicating smell of incense.

What’s really mad, though, is that the label lights up at the press of a thumb via its network of eco-printed electronics, flashing the global recycle button in iridescent red to remind you to treat the planet right. It’ll last five-hundred times thanks to its self-powered mechanism, plus the bottle is refillable and the OLED is disposable and sustainable. I mean, c’mon. It’s so futuristic it makes Blade Runner look like Bedknobs and Broomsticks, and we’re so here for it.

Drop everything and get…the Cyber fragrance when it launches mid-April. You can also buy an NFT of the scent, because these guys are literally living lightyears ahead of us mere mortals.


Everyone’s favourite personal findom master Depop has partnered with Adidas. It’s to celebrate the release of their new Stan Smith shoe, which is made with PRIMEGREEN, a blend of recycled materials that’s moving Adidas closer to their promise to stop using virgin polyester by 2024.

The resale platform has called on forty of its buzziest creatives to remix the shoe and customize it with eco-inks and textiles, ensuring all proceeds go to a charity of the seller’s choice.

Drop everything and get…@fuzzclothing’s creation, a one-of-a-kind customization inspired by Sashiko and Boro, the Japanese art of mending textiles. Quick!


Women-owned business Denimcratic is far more than its wicked pun (denim, democratic, geddit?) Solely using sustainable and recycled materials, it’s colourful, patch-and-pasted looks are a shot of serotonin for the eyes. Now, for Earth Day, it’s teamed up with heritage brand Rit Dye to imbue denim and bandana tops, mini skirts and muscle tees with non-toxic dyes. The capsule celebrates provocative dressing, giving us a taste of the sixties via radiant tie-dye patterns and flower-power, psychedelic details.

Drop everything and get…the ‘Save Mom’ a muscle tee, the perfect way to show your indebtment to Mother Nature.

Words by Kyle MacNeill

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