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Featuring a very exciting new green plan from Tommy.

Every week, we deliver DROP EVERYTHING – a first-class round-up of the most urgent, sustainable, progressive and forward-thinking releases that need to go straight into your wardrobe.

We’ve done the debut. Last week was the difficult second album. Now, we’re onto our third release – but we promise not to get a weird barnet, hire a keyboardist or head to a studio in the Nevada desert.

Instead, as is now routine, we’re bringing the finest releases in sustainable fashion. We’re committed to putting on our specs for the specs and reading the smallprint when it comes to ethical claims. If it’s not legit, we’ll leg it.

We’ve got lots of wicked brands on offer this week. Some, perhaps, you wouldn’t expect to be riding the green wave. But, in our eyes, that can be even more powerful; change can come from any label, and we won’t discriminate between big and small when it comes to making the fashion world better.

Soapbox descended.


We absolutely love to see this from Tommy. The US brand has committed to twenty-four ambitious targets to be realised by 2030, tethered to a slogan of ‘Waste Nothing and Welcome All’.

It’s made up of four key pillars: Circle Round [making products circular], Made for Life [understanding the limitations of our planet’s resources], Everyone Welcome [catering for all Tommy fans] and Opportunity For All [equal opportunity].

If you think that all sounds a touch wooly, don’t fear. The brand has outlined its achievements to date in meticulous detail online – from vegan sneakers to sustainable fabrics – and included a full round-up for its other goals. Major, Tommy.

Check out Tommy’s recent achievements and full plan on their new portal now.


Giddy up, cowpeople – Oliver Spencer is back with a rootin-tootin AW20 collection. Titled ‘Midwestern Modernism’, it’s inspired by the designer’s recent stay on a cattle ranch. ‘I was impressed by how much the environment matters,’ he said.

It’s not the brand’s first rodeo when it comes to sustainability. But, this time, they’ve certainly gone big. Organic cotton is used for the shirts, canvas is used for trousers, wool is undyed (though, quite obviously, not one for the stricter vegans). Outerwear is also now produced in the UK to reduce the label’s footprint.

The delectable colour palette should be enough to tempt you: caramel, cardamom, cream, tobacco…

Shop the new Oliver Spencer collection now online.


Leather isn’t an ideal material – but we really can’t argue with 100% recycled leather, since it’s preventing post-industrial waste. So, props to Timberland, which has created a new capsule made entirely of repurposed leather scraps.

The FW20 collection features two models. First up is the Jackson’s Landing, a pair of men’s boat shoes made entirely of excess leather. Secondly, we’ve got the Noreen, a women’s shoe that’s handsewn with a trio of eyelets. In the words of another (slightly misspelled) Timberland – we like it just the way you are.

The Timberland Recycled Leather shoes launch this October, keep your eyes peeled here.


Nope, Indigood isn’t the name of your old classmate’s music blog. Instead, it’s the label given to heritage brand Wrangler’s sustainable denim jeans.

In the last week, Wrangler has committed to halving its water usage by 2030. This is set to be achieved by tackling fiber production and fabric construction, such as via its Indigood method.

Rather than using water, Indigood denim is dyed with foam, using 100% less aqua than usual methods. The collection is deeply beautiful, featuring its all-American classics, but with a new lease of blue-dye thinking.

You can cop the Indigood collection here.

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