Cheering up a positively dire week.
Life’s a bit of a rollercoaster at the moment. (More specifically, that vertiginously high one that your ‘mate’ pressured you to queue up for, one that nobody really enjoys but leaves you with your heart palpitating more than that time you downed two Monsters. Except, it’s not actually over yet, and we’re still all riding it, and we’re not sure when it’ll stop but we’d all quite like our money back….)
Chins up, though. We’re here to cheer up a properly miserable week with our usual array of cutting-edge brands to you this week. They’re all working to make the world a better place, whether it’s via supporting surfing projects, local artisans or cutting-down on needless waste.
See you at the theme park photo booth, hopefully some time in the near future. We’ll get the tacky keychain.
Part of Arddun Stores, a very on-trend collection of design-led indie brands that’s just landed itself a concession in Harvey Nichols, MOY ATELIER is all about second-glance sunglasses.
Its name comes from the Norse for ‘a young woman who is open to new ideas’, which, considering ‘atelier’ means ‘atelier’, is impressively rich for such a compact word. As are the materials used: high-quality metals from Italy and France, which are handmade into frames and given striking embellishments.
Drop everything and get…the ‘Moonlit in May Mother of Sons’ model, adorned with gold-plated logos, shell-like borders and clean, retro square lenses.
This fresh new drop from Alex Orso – titled the Geometric [C-01] collection – is an ode to all things geometric, celebrating the clean-cut regularity of a good ol’ polygon. The jewelry brand is now entirely produced in the UK, with an aim to support UK artisans throughout the production process.
We’re also hyped to hear that the brand has gone seasonless (probably since it’s so hard to tell when it’s bloody summer or not anymore). They’ve opted to release new capsules based on theme, instead: following geometric with ‘Found Objects’, ‘Components’, ‘Textures’ and ‘Core’.
Drop everything and get...the triangle pendant. Six sides of slickness, suspended by a chain that would make even Connel a little jel.
MAMI WATA SURF
Surf’s up. This sunny side up beachwear label focuses on telling the story of Africa’s surfing scene, and stocking some gorgeous threads to hit the waves with.
Everything is consciously produced in ‘The Motherland’, with an active focus to create new jobs and grow local economies. The label also supports Waves for Change, an African surf therapy organisation that helps thousands of at-risk kids get a board and learn to master the A-frames.
Drop everything and get…the surfing zebra surf trunks. They’ve got surfing zebras on.
The Japanese brand is foraying into buy-back schemes with its new ‘RE.UNIQLO’ scheme. As of yesterday, if you’ve got a knackered Uniqlo puffer knocking around, you can now bring it to any UK store and get a tenner’s worth of store credit in return. The down from these jackets will then be used for a new batch, on sale in November.
It’s a pretty nifty way of reducing post-consumer waste and making a brand-specific product cycle that has the potential to revolve forever. Just one thing – why didn’t they call it Down to Buck? We’ll get our coats…
Drop everything and get…down to your local Uniqlo store with that tattered jacket.
There’s one problem with sustainable fashion – it can be a tad spenny. Of course, there’s quite a strong argument that better quality clothes will last longer (and that we’ve all become wrongly accustomed to ‘impossibly’ cheap prices). But some of the more high-end brands can be exclusively expensive.
Here’s where Aligne comes in. Launched this week, its founder Dalbir Bains believes that sustainable products don’t have to, err, cost the earth. Using her industry contacts, she’s managed to make a debut womenswear collection with £30 tees and top prices of £180 (for winter coats), while ensuring that the brand embodies total transparency.
Drop everything and get…the Alicia trousers – they’re straight-legged and tailored, made with 94% sustainable fibres and razor-sharp.